To take part in the sustainable transformation of the ceramics industry, studio peipei created an entirely sustainable glaze by only using recycled or recyclable products like locally sourced sawdust of natural stones as well as recycled materials for its bags and labels. Benedikt Peirotén – the founder of the circular-design-focused studio – started a crowdfunding campaign, selling other products and projects made by his studio to fund the production on a larger scale.